Nesma Airlines was launched in 2014 with a single route. Today, they operate scheduled domestic flights within Saudi Arabia as well as international regional flights. Their hub is Ha’il in the north-west of KSA, and they are the first airlines in Saudi Arabia to use the new ATR 27 airplanes. Their previous website was not user-friendly and generally not up to the standards of other airlines, which is why they asked EDESIGN to create a new one.
We created a brand new website that went live in 2016 which is designed for maximum usability and responsiveness. We also created a mobile version as well as a native mobile app. The new website and app are fully integrated with the client’s booking system, which we are also maintaining.
One of the qualities of the new website is that it is search engine friendly, designed to attract users and keep them on the website – and to book flights, of course.
Since the new website was launched it has been a big success. Recent analytics have revealed that the number of bookings increased by 71% and page views increased by 68.5%. The advanced analytics capability we adopted allows us to continue to understand visitor behavior and to measure the website’s performance in order to adjust and improve accordingly. The number of users increased by 71% , and page views increased by 68.5%.