York is one of the world’s leading suppliers of HVAC – heating, ventilation and air conditioning systems. Best known for their business solutions, they supply many of the world’s most famous landmarks, including the Empire State Building, the Kremlin and the Kennedy Space Center & local prominent landmarks, such as holey mosque of Makkah.
That said, their consumer market share is growing, and they were seeking to make big inroads into the Saudi Arabian domestic market – they already had strong long-term presence here in the B2B sector. They were looking for brand recognition and greater awareness of what York can offer to the consumer’s sectors.
In February 2016, they asked eDesign to develop a social media strategy. They had almost no online presence, so it was our task to create a buzz across Facebook, Twitter and Instagram, and to create highly effective social media profiles.Moreover, digitize their campaigns and create new ones to be digitally focused.
It’s worth mentioning that we’ve had an interesting incident on February 2017, where York asked us to formulate a specific campaign with the aim of generating two million impressions in just one week.
Then at the last moment, the budget was more than halved. However, we were able to use our experience and expertise to create a highly effective low-cost video solution in a very short space of time. This we then effectively uploaded and integrated across all social media, successfully avoiding the pitfalls that can make so many social
When the client reduced the budget, they also lowered their impressions target by half, to one million. However, we were still able to meet the original target, generating two million impressions in only one week, and for just 44% of the initial budget.